Turkish Manufacturing Industry

2005 - present Method: Panel Study

A panel was set up to include various companies in the manufacturing industry. Monthly development reports are prepared on the manufacturing industry based on insight and predictions from companies in the panel. The study is carried out concurrently in other countries.

Housing (Ýstanbul)

2008 Method: Quantitative Market research prior to the advertisement campaign for the Housing Project in order to determine the preferences and priorities of the target audience

Housing (Ýstanbul)

2008 Method: Qualitative The study was carried out within the framework of a large-scale Housing Project. The goal was to determine expectations through face-to-face in-depth interviews with potential buyers and opinion leaders.

Product testing for an alcoholic beverage

2008 Method: Quantitative Comparing the proposed product with others already in the market and evaluating it on the basis of color, aroma, taste and strength.

Research on Jewelry Use and Purchase

2008 Method: Qualitative and quantitative Segmentation research to better understand the market and target audience for branding a new line of products

Housing (Çorlu)

2008 Method: Quantitative Market research prior to the advertisement campaign for the Housing Project in order to determine the preferences and priorities of the target audience.

Housing Complex Research and Environmental Analysis in Ümraniye

2007 Method: Qualitative and quantitative

Determining consumer tendencies and applying a theme test in order to prepare a marketing plan for a commercial building. Environmental analysis was conducted where the housing complex is located.

  • Environmental Analysis
  • Company Analysis I – Investing firms
  • Company Analysis II – Companies around the housing complex
  • Consumer Research I – Mall clientele
  • Consumer Research II – Residents of the Housing Complex
  • Commercial complexes concept test

International Market Research – Hepatitis B

2006 Method: Quantitative (CAPI) Doctors’ viewpoints on treating Hepatitis B and the drugs involved

University Students Research

2005 Method: Quantitative Research on student profiles

Organizing Retailing Opinion Research

2005 Method: Quantitative The research was conducted within the framework of the AMPD (Turkish Council of Shopping Centers and Retailers) Scientific Research Platform and its project to support research on organized economy and retailing. SAM’s study was granted the Turkish Council of Shopping Centers and Retailers’ Research Award.

Carpets Brand Positioning

2005 Method: Quantitative Research for a carpet company in Turkey engaged in the production and wholesales of hand-made carpets. The goal was to determine how well hand-made carpet retailers knew of the brand and how they positioned it.

Bath Products Brand Positioning and Publicity Impact Research

2005 Method: Quantitative Determining the success level of the brand’s publicity campaign

Women’s Hosiery Brand Positioning and Publicity Impact Research

2005 Method: Quantitative SAM conducted a “Women’s Hosiery Use and Brand Positioning” research in 2004 upon which was run a communications and publicity campaign. The 2005 project thereafter, aimed to evaluate how well the people remembered this campaign and the changes in the brand’s market success.

Textile Brand Positioning

2005 Method: Quantitative Nationwide research aimed at brand positioning

Clothing Industry Research

2004 Method: Mail interview

Three month survey – evaluations and expectations regarding the clothing industry

Women’s Hosiery Consumption and Brand Positioning Research

2004 Method: Quantitative
  • Women’s hosiery consumption and buying behavior.
  • Strengths and weaknesses in comparison with major competitors.

Nationwide Research on IT Penetration in Organizations & Households in Turkey

2004 Method: Quantitative
  • IT culture and infrastructure, penetration of computers in organizations in Turkey, along with penetration of computers in Turkish homes.
  • Investigating the computer purchasing and re-purchasing processes for homes and organizations.

Textile Brand Positioning

2002 Method: Quantitative
  • Target audience’s view of brand reputation
  • A detailed inspection of image and satisfaction with the brand

SMEs in Turkey: Sector Dynamics, IT culture, propensity for B2B e-Commerce

2000 Method: Qualitative and quantitative A sample of SMEs is selected to represent all SMEs by sector in eight sectors and face-to-face interviews are conducted with administrative officials of these SMEs.

Research on Brand Positioning

1999 Method: Qualitative Yoghurt consumption habits in homes and elsewhere, brand images, evaluating brands their logos and associations.

Research on the Market Size of the Banking and Insurance Products

1999 Method: Quantitative Business enterprises in manufacturing, consumption and commerce were studied to determine how much they use banking and insurance products given their company size.

Credit Products Research

1998 Method: Quantitative Credit volume used by small and medium sized enterprises

Informatics Strategies for Turkey: A General Equilibrium Model

1998 Method: Desk research and qualitative Analysis of the relationship between economic growth and scientific and technological progress through a dynamic mathematical model of general equilibrium. Determining the preconditions for scientific/technological development to boost economic growth, providing policy recommendations to meet these ends. Solution of the model for the Turkish economy on the basis of base-year (1993) data published by TURKSTAT (State Institute of Statistics). A self-administered survey of executives of 61 corporate IT users.

Housing Complex Administration Research

1997 Method: Qualitative and quantitative Level of satisfaction and complaints regarding residence in the housing complex and quality of construction

Housing Project Evaluation Report

1997 Method: Desk research
  • Interviews with officials from the engineering firm
  • Anlaysis of company documents and similar projects
  • Desk research comprising findings from previous studies and observations on project land

Malls and Business Centers Construction Research

1997 Method: Desk research, qualitative and quantitative Market research with households, surrounding businesses, similar malls and potential clientele