Radio Advertorials Monitoring Project

2005 - present Method: Electronic monitoring Audiovisual Recording and Reporting System is used to prepare the RIAK (Radio Monitoring and Research Council) report on advertorial expenditure. Subscriber members of RIAK receive the report online. The project involves the 24-hour monitoring and recording of national and regional radio stations upon which all advertorial spots are reported.

Television Watching Habits

2008 Method: Qualitative and quantitative
  • Research about the characteristics and expectations of the target audience of a TV channel in formation.
  • Discerning the factors which lead to variant TV watching habits within the upper-middle socio-economic group.

Radio Opinion Polling

2008 Method: Quantitative Research aimed at determining the general level of familiarity with the radio station and the profile of its listeners

Newspaper Research

2006 Method: Qualitative and quantitative Reader profile, satisfaction and expectations along with content analysis and positioning with regards to competitors

Media Promotions Research

2006 Method: Quantitative Research for an international promotion firm, aimed at discerning consumers’ promotion preferences

Magazine Readership Research

2003 Method: Qualitative and magazine reader panel Research aimed at understanding readers’ perceptions and tendencies. Along with in-depth interviews, a six-month-long panel study was conducted with magazine readers.

Newspaper Positioning and Restructuring Project

2002 Method: Qualitative and quantitative Determining the newspaper’s readership profile, readers’ evaluations of newspaper content, comparing and positioning the newspaper vis-à-vis others on the basis of certain selected criteria.
Corporate culture (employee) research
Surveying opinion leaders and publicity suppliers

News Research

2000 Method: Perception Analyzer ™ (PA) Viewers’ immediate evaluations of the TV channel’s news programs

Digital Platform Research

2000 Method: Perception Analyzer ™ (PA) Viewer preferences regarding the program content of a digital channel.

Media Yearbook Pilot Study – Bursa Province

1998 Method: Inventory Listing
  • Breakdown of media concerns in Bursa and its districts
  • On-air time, reach and definition of target audience (TV and radio stations)
  • Number and capacity of transmitters, companies from which they receive broadcasting services, program categories and composition (TV and radio stations)
  • Distribution, print and sales figures of newspapers and magazines
  • Number of pages and type of print for newspapers and magazines
  • Number of seats, yearly number titles shown and daily number of houses in movie theaters

Research on Newspaper Reading Habits

1998 Method: Quantitative
  • Newspaper readers’ demographic and socioeconomic profiles
  • Customer and reader profiles for various newspapers 
  • Identifications and cultural positioning
  • Reasons for buying or not buying a newspaper
  • Newspaper reading patters and evaluations regarding various newspapers
  • Newspaper readers’ preferences and expectations
  • Political tendencies and attitudes

Research on Newspaper and Magazine Readership

1998 Method: Qualitative and quantitative
  • Demographic and socio-economic profiles of newspaper and magazine readers
  • Customer and reader profiles for various newspapers and magazines
  • Newspaper and magazine reading patterns
  • Reasons for buying or not buying newspapers and magazines
  • Expectations from news magazines
  • Political tendencies, cultural values

Research on Television Watching Habits and Viewers’ Profile

1998 Method: Qualitative and quantitative
  • Demographic and socio-economic profiles of TV viewers
  • TV watching patterns (duration, types of programs)
  • Perception of quality with regards to TV channels
  • Viewpoints as to the depiction of violence on TV
  • Determining how viewers’ position and perceive of different TV channels Political tendencies, cultural values

Balkan Neighbours

1994 - 1999 Method: Desk research The Turkish leg of the joint research on prejudice against Balkan countries in the printed press. Periodic bulletins were published based on the research reports in coordination with Access Association. Specialized reports were written up in addition, during historically significant times such as the Kosovo crisis.