SME Banking

2008 Method: Qualitative and quantitative
  • Bank’s reputation in comparison to its competitors upon gearing its marketing strategies towards SMEs
  • Assessing customer satisfaction and level of loyalt
  • Determining customer expectations from SME banking

Public Diplomacy Pilot Performance Measurement Data Collection Project

2006 Method: Qualitative
  • Determining views and opinions about the culture, society and peoples of the United States of America
  • Opinions regarding the activities and programs of the US Embassy.

Corporate Reputation Research – Private Bank

2006 Method: Qualitative
  • Analyzing perceptions of the bank’s restructuring efforts considering the public at large, opinion leaders and bank employees.
  • Outlining how the bank is positioned with respect to its competitors.

Corporate Reputation Research – Energy Industry

2006 Method: Quantitative Determining how leading 500 companies’ CEOs, parliament members, high bureaucrats, and heads of NGOs evaluate certain international firms’ world scale activities, taking into consideration these firms’ outlooks on environmental matters and human rights, their social responsibility and the overall quality of their governance.

Turkish Youth Scientific Literacy, Culture and TUBITAK Corporate Reputation Research

2005 Method: Quantitative The Turkish Association of Advertising Agencies and Istanbul Bilgi University cooperated in running a corporate communications campaign for TUBITAK (The Scientific and Technological Research Council of Turkey). Within the framework of this campaign, SAM conducted corporate reputation research to analyze perceptions about TUBITAK.

Corporate Reputation Research – Arts Center

2005 Method: Quantitative
  • Assessing arts appreciators’ awareness level regarding activities of the Arts Center
  • Understanding how the target audience views arts’ affiliation with banks, their own relation to arts and conduct with banks.

Corporate Reputation Research – Insurance

2005 Method: Quantitative The research sought to arrive at separate conclusions regarding individual clients on the one hand and corporate clients on the other.

Employee Satisfaction Research - Tourism Indusrty

2005 Method: Quantitative

Assessment of employee satisfaction for tourism agencies, security/consultancy firms and hotel companies. Analyzing perceptions and evaluations regarding the group and its activities.

Corporate Identity Research and Image Test – Private Bank

2005 Method: Quantitative
  • Analyzing perceptions of how the bank and its products compare to its competitors’.
  • Contributing to its communications and marketing strategies.

Corporate Reputation Research – Private Bank

2004 Method: Qualitative and quantitative

Three-module study to pinpoint bank reputation and image in the general public, wthin bank personnel, bank’s social stakeholders and opinion leaders

  • Public opinion research
  • Corporate culture research
  • Social stakeholders research

Corporate Reputation Research – NGO

2003 Method: Qualitative and quantitative

Analyzing perceptions and public opinion on the corporate image of the construction sector

 

Public Banks in the Restructuring Process

2002 Method: Qualitative and quantitative

Three-module study to pinpoint perceptions regarding the program towards restructuring public banks and their corporate identity.

Study included:

  • General public opinion survey
  • Bank personnel Survey
  • Primary stakeholders and opinion leaders study

Corporate Identity Research – NGO

2002 Method: Quantitative
  • Level of recognition and familiarity with the institution.
  • Level of awareness with regards to the institution’s activities and publications.
  • Analyzing perceptions of corporate identity.
  • Comparative analysis of institutional image.
  • Direction of development in the recent years.
  • Positive and negative association.
  • Social, economic and political positioning.

Corporate Identity/Reputation Research – Automotive

1999 and 2002 (Two research studies) Method: Quantitative Corporate reputation research in and around Tekirdađ for a production company located in Tekirdađ province. Tekirdađ city center and the districts of Çorlu and Çerkezköy were included in the study.

Corporate Identity Research – NGO

2000 Method: Quantitative

Two-module study throughout urban areas in Turkey:

Representative public opinion polls and interviews with opinion leaders

  • Level of recognition and familiarity with the institution
  • Level of awareness regarding activities and publications
  • Analyzing perceptions of corporate identity
  • Comparative analysis on institutional image
  • Direction of development in the recent years
  • Positive and negative associations
  • Social, economic and political positioning

Corporate Identity Research – Holding Company

1997 Method: Qualitative and quantitative

The study was based on face-to-face interviews conducted with seven different respondent groups. Semi-structured questionnaires were employed in certain in-depth group interviews to reach a finer understanding of certain issues.

  • Better known companies within the Group
  • The company, brands and groups that are viewed as most significant
  • The level of recognition and popularity of the Group
  • Positive/negative elements of corporate image
  • Corporate image as perceived by various groups
  • Comparative image of competitors
  • Corporate strengths and weaknesses